5 Health Care Predictions for 2015 (and Beyond)

Health care

Provider competition and comparison shopping will create better, lower priced care With one year of the Affordable Care Act under the nation’s belt, there’s no doubt that major changes are still in store for the health care system and the people it serves. Increased cost responsibility on all of us, smarter technology and more provider ... Read More...

Consumer Advocacy: Coming to Health Care

Mitch Rothschild healthcare consumer advocacy

In 2011, Apple was forced to improve its oversight of labor practices in China after a 15-year-old girl fatally collapsed – and consumers balked. More recently, a social media campaign enlisted millions and took aim at Subway, forcing the company to stop using azodiacarbonamide, a chemical that improves the elasticity of bread – and yoga ... Read More...

Where are all the health care shoppers?

healthcare shopping consumerism

When making a big purchase, most of us shop around. It just makes good financial sense when you can save hundreds or thousands of dollars. Yet, the lack of accessible cost data in health care makes it nearly impossible for consumers to be knowledgeable health care shoppers when it comes to medical treatment and procedures. There’s reason for ... Read More...

Are You One Hospitalization Away From Bankruptcy?

medical bills

The majority of Americans can no longer afford their medical care. One in four U.S. families struggled to pay medical bills in 2012. One in 10 said they had costs they couldn’t pay at all, according to a survey from the National Center for Health Statistics. Out of control health care costs are hurting families and driving millions into ... Read More...

Turning Point: How a Start Up Grows Up

start up, entrepreneurship, digital health

People generally don’t think about health care when they’re healthy. I’m guilty of that, too. It took a basketball injury for me to realize how broken our current system has become. I tore my Achilles tendon and scheduled an operation to have it repaired. As I was getting wheeled into the operating room, the surgeon made small ... Read More...

Building the sites consumers trust for their reviews

doctor reviews

For too long, the health care industry did not have a culture that cared about what their consumers thought. They were patients, not customers.  And as such, attention wasn’t paid to meeting their demands, offering deals or improving service as a competitive advantage. It always struck me that when I went to a doctor’s waiting room, ... Read More...

The Coming Consumer Driven Health Care Industry

consumer driven health care

The rules that providers, insurance companies and patients have come to expect are radically changing. And the new landscape is increasingly complicated. There are more health insurance options. More choices in medical caregivers. And more people who need both. These changes will force patients to consume health like they do other ... Read More...

Why Health Care Should Be More Like Buying A Car

big data for health care

The math is brutal:  The US spends nearly three times more on health care, per capita, compared to any other developed nation. Yet, for all the money spent, we don’t seem to be getting any healthier. The US ranks 33rd in overall life expectancy. Obesity is rampant. Diabetes is epidemic. Asthma and other auto-immune diseases are on the ... Read More...

Top 5 Health Care Consumer Trends for 2014

health care consumer trends

The health care industry has never made fast changes. But with the implementation of the Affordable Care Act, and the advent of the empowered online health care consumer, there are a number of ways that the system is poised for transformation in 2014. Vitals CEO, Mitch Rothschild, outlines five key changes he predicts health care consumers ... Read More...

Will Health Services Become The New Commodity?

health care shopping

Use it or lose it. This principle holds for vacation days and muscle training. And now it will be true for millions of people entering the health care system under the Affordable Care Act. For the first time, more than 30 million Americans will be able to access the medical care that many of us with insurance have taken for granted. A yearly ... Read More...