Vitals is going to offer daily advice to doctors and other medical providers on how they can build and manage their web presence. The fact is that patients are searching for doctors at an alarming rate. How new potential patients perceive you online can have a significant impact on their willingness to make an appointment. Your web profiles are under your control and with a little bit of guidance, we will help you shine online.
This is part one in what I hope will be a bi-weekly series of great online advice on how to build your reputation. I want to start with Twitter, as it is a quick and easy way to build up your communication with your patients. If you don’t have one already, create a Twitter account and let your patients know that they can follow you on Twitter. Second, start tweeting some interesting tidbits of data that people will want to follow you.
Finally, once you’re comfortable with your account, it’s time to kindly ask your patients if they can help promote your services by writing reviews about you. Vitals makes this awfully easy for you. Just find your profile on Vitals and click on the Twitter icon. In the tweet box, you can use any of the following wording, “Did you know you can rate for my quality of care on Vitals.com”, “If you are happy with my practice, please go to Vitals and give a shout out.”, “Your review makes all the difference online – much appreciated”, or use whatever 140 character wording works best for you.
Virtually all reviews solicited by the doctors themselves are positive and these positive reviews will give you a better search display in Google, on Vitals and also will be used in the calculation of the annual Patients’ Choice Awards. We will discuss all of these in future columns.